Success Stories: JSW Paints

JSW Paints, a part of the renowned JSW Group, needed a fast and efficient solution to reach its diverse customer base across India. The challenge? Designing and developing digital assets in 8 Indian languages to ensure their brand message was understood and appreciated across regions.

The Challenge

JSW Paints approached TRU Digitiger with a requirement to create content in Hindi, English, Kannada, Gujarati, Tamil, Marathi, Telugu, and Malayalam. This wasn’t just about translating text - it was about maintaining cultural relevance and brand consistency in every language. To make this possible, we had to onboard 8 regional content experts, each specializing in their native language.

The Digitiger Approach

We quickly built a multilingual team and created localized versions of the digital assets with precision and creativity. Our focus was to deliver content that spoke the language of the people - not just linguistically, but emotionally and culturally.

The Outcome

✔️ Digital assets created in 8 languages

✔️ Completed the entire project within 7 days

✔️ Ensured brand consistency and quality across all versions

✔️ Seamless collaboration between our design team and regional writers

At TRU Digitiger, we don’t just deliver content - we deliver experiences that connect with people. Our ability to understand regional markets, hire the right talent, and meet tight deadlines makes us one of India’s most reliable digital marketing partners.